Twice a year, independent agencies from across the country gather in a place that sparks imagination, fuels conversation, and celebrates the spirit that defines us. This time, the journey led to Ybor City—a neighborhood where history walks beside myth, and every street corner feels alive with story.

A tribute to the bold, the brave, and the ones who make their own rules. The theme shaped not only the visual identity, but the energy in every room: the conversations, the connections, and the shared belief that independence isn’t just a business model—it’s a calling. For a few days, we stepped into that lineage together. In a city built on smoke, grit, and unshakable pride, we honored the people who came before us and the new legends rising from today’s independent agencies. A gathering of independents, inside a city that has always lived that way.

Awards: Gold - Tampa Bay Advertising Awards

Agency: ChappellRoberts