The salt & Lime Experience:
818 Tequila X Cards Against Humanity
This conceptual project brings together two culturally iconic brands: 818 Tequila and Cards Against Humanity for a collaborative pop-up inspired by the launch of Cards Against Humanity’s newest expansion: The Salt & Lime Edition. The goal was to create an immersive space where friends could gather, play, laugh, drink, and make memories built around bold flavor and bold humor.
Experiential Design
Layout
Brand Identity
Packaging
Illustration